The Embedded Certificate in Professional Selling is a 15-credit hour program designed to allow students to develop an understanding of the many opportunities associated with a career in professional sales and to equip them with the concepts, skills, and knowledge needed for success in those careers.  The curriculum covers principles of marketing; consumer motivation and behavior; retailing; personal selling; advertising; social media marketing; sports marketing; and services marketing. Graduates of this program will have professional sales training that will be invaluable to businesses and constituents throughout Oklahoma. The certificate can be completed in traditional and/or online formats.