Cameron University to launch third annual It’s On Us Campaign in observance of Sexual Assault Awareness and Prevention Month

In observance of Sexual Assault Awareness and Prevention Month, Cameron University continues its partnership with the national It’s On Us Campaign to bring awareness, educate and challenge the community to take action in standing up against sexual assault. The campaign kicks off on Tuesday, April 2, at 6:30 p.m. in the McCasland Ballroom with social activist Beverly Gooden, Victims’ Rights Advocate and Creator of #WhyIStayed. Gooden will present “Why I Stayed: The Complexity of Domestic Violence.” The event is open to the public at no charge.

“It’s On Us is a national, social campaign that encourages campuses to take action and be active bystanders to prevent sexual assault,” says Olivia Polynice, CU Inclusion & Student Success Coordinator. “A survivor of domestic abuse herself, Gooden will present her own powerful story to educate and raise awareness of this international issue.”

 Beverly GoodenDuring her presentation, Gooden will break down the myths and misunderstandings around domestic violence to illuminate the complex reasons why victims stay in abusive relationships and what you can do to help. Recently the “me too” movement has shown us what our society considers acceptable can be changed by the work of many individuals coming together to speak with a unified voice. Known for creating the viral Twitter hashtag #WhyIStayed in the wake of several high-profile domestic violence incidents, Gooden sparked a national conversation about how society views victims, while calling for a community response to this important social issue. Drawing on her own gripping tale of overcoming an abusive relationship, she provides a personal account of how it feels to live in fear and why it’s so difficult for individuals to leave those who exert physical and emotional control over them. She will lay the groundwork for critical conversation about the dynamics of abusive relationships, while revealing ways that you can help, including the important questions to ask those who you suspect are being abused. With unguarded honesty and palpable passion for changing lives for the better, Gooden empowers audiences to expose their own stories and discover their role in ending domestic violence.

Gooden was presented the “Digital Champion" Heart of Courage award by the Mary Kay Foundation in October 2017. In 2015, she was chosen by Investigation Discovery and Glamour Magazine as the 2015 Inspire A Difference "Everyday Hero" award winner.  #WhyIStayed was recognized as one of eight hashtags that changed the world.

Additional educational events relevant to the It’s On Us campaign will take place from April 1-11. A complete list can be found at All events are open to the public at no charge.

CU’s It’s on Us campaign is made possible by CU Lectures and Concerts series.



March 26, 2019