KCCU, Cameron University’s public radio station, has been honored with a regional Edward R. Murrow Award for Excellence in Innovation by the Radio Television Digital News Association. The award recognizes legacy radio or television news organizations that innovate their product to enhance the quality of journalism and the audience’s understanding of news. KCCU, along with KGOU, KOSU and KWGS, partnered to create the Oklahoma Public Media Exchange (OPME) to create “Oklahoma Engaged,” a statewide 2018 election project. As the winner of a regional award, the project is automatically entered in the national Edward R. Murrow Awards.
“On behalf of KCCU and the Oklahoma Public Media Exchange, KCCU is thrilled to receive this recognition,” says Doug Cole, KCCU Director of Broadcasting.
The Oklahoma Public Media Exchange is comprised of four public media outlets in Oklahoma: KCCU, KGOU, KOSU & KWGS. A Memorandum of Understanding among the various universities governs the OPME organization. Station general managers or directors comprise the board of directors of the OPME.
Working together, the stations obtained a grant that enabled OPME to launch “Oklahoma Engaged,” which also utilized the resources of StateImpact Oklahoma, the news gathering entity administered by OPME.
“OPME and StateImpact Oklahoma were able to produce unparalleled statewide coverage of the 2018 elections across the state in audio, print and digital formats,” says Cole. “Some people in the industry feel that collaborative projects such as Oklahoma Engaged are the future of news gathering and production in smaller states such as Oklahoma.”
Utilizing a separate grant, StateImpact Oklahoma was able to commission a statewide poll across various media formats to direct the organization in the direction it needed to go to cover the issues that were most important to Oklahomans.
Oklahoma Engaged generated 24 weekly reports that aired on partner stations. The various report contents were dictated by results of the statewide polling effort.
The final phase of Oklahoma Engaged was a “watch party” that featured a panel discussion as part of election coverage to all partner stations on election night.
The project included a comprehensive website, www.OklahomaEngaged.com.
KCCU is a non-commercial educational station licensed to Cameron University in Lawton. The KCCU network includes radio stations in Ardmore, Altus, Lawton and Wichita Falls, Texas.
April 30, 2019