The Cameron University School of Business has received a $2,000 gift from Lawton’s Jim Glover Chevrolet to assist with the university’s new collegiate chapter of the American Marketing Association (AMA). Steve Barnes, Executive Manager/Partner of Jim Glover Chevrolet presented the gift to John Camey, Dean of the School of Business, and Dr. Theresa Billiot, Assistant Professor, who will serve as faculty advisor to the chapter.
“Steve Barnes is a great friend to the School of Business and Cameron University,” Camey says. “This gift will help lay the groundwork to establish a professionally affiliated organization for our marketing students.”
“Last semester, I was so impressed with the hard work and effort by Dr. Billiot and her advertising students with the Red River Best Chevrolet Dealers’ project to promote the Chevy Silverado,” Barnes says. “I was extremely impressed with their Chevy commercials. When I was approached to be a sponsor for the American Marketing Association collegiate chapter, I felt the need to enhance our relationship with the School of Business by showing support for this great student organization. I love the idea of young students having access to a vast body of marketing knowledge, and AMA will help prepare these talented Cameron University students with their career endeavors.”
Charter members of the chapter are Kassandra Duran, Nolan Ellis, Sarah Frederick, Sheniqia Haynes, Lawanna McWilliams and Dawn Stefansky, all of Lawton; Sidney Hooper, Elgin; John Michael Kelly, Plano, Texas; Angelica Lumpkin, Cache; John McCaskill, Altus; and Dylan McClure, Trophy Club, Texas. The student members of Cameron’s AMA chapter will determine how to use the gift in the best interests of the organization. Students interested in becoming a member should contact Billiot at 581-6771 or at firstname.lastname@example.org.
Cameron’s chapter will be the first collegiate AMA chapter in western Oklahoma. Collegiate chapters focus on professional development, community service and fundraising as well hosting activities like Marketing Week, with marketing speakers, etiquette dinners, open houses and more.
Collegiate members have access to all member-only content on MarketingPower.com, including the AMA College 2 Career Resource Center that provides students and young professionals with resources (webcasts, podcasts, articles, whitepapers, etc.) that are critical in making a successful transition from life as a college student to life as a productive marketing professional.
The chapter will also have the opportunity to participate in AMA’s collegiate chapter competitions, including the annual case competition. That event allows students to gain real world marketing experience and the chance for recognition by industry leaders. Chapter teams tackle a real life marketing challenge from a corporate sponsor and are rewarded for the best ideas, research and plans.
January 31, 2014