Brainstorming Research

Brainstorming is a technique of idea generation developed by Osborn (1957). Brainstormers are instructed to generate as many ideas as possible, to create ideas that are as wild as possible, to combine and expand upon the ideas of others, and not to be critical of the generated ideas. Osborn predicted that groups following these four rules would generate more ideas than groups not following these rules and more ideas than individuals. Although researchers have found brainstorming groups outperform other kinds of groups, brainstorming groups do NOT generate more ideas than the combined contributions of individuals working alone. We have attempted to examine the causes of the productivity loss of interactive groups and generate procedures to improve group performance.


Relevant Publications
Dzindolet, M. T., & Pierce, L. G. (2006). Linguistic analysis is useful in predicting group brainstorming performance. Proceedings of the Human Factors and Ergonomics Society, CA: Human Factors.

Paulus, P. B., Dugosh, K. L., Dzindolet, M. T., Coskun, H., & Putman, V. L. (2002). Social and cognitive influences in group brainstorming: Predicting production gains and losses. In W. Stroebe & M. Hewstone (Eds.) European Review of Social Psychology, Vol. 12. (pp. 299-325). West Sussex, England: John Wiley & Sons Ltd.

Paulus, P. B., Larey, T. S., & Dzindolet, M. T. (2001). Creativity in groups and teams. In M. Turner (Ed.), Groups at work: Advances in theory and research (pp. 319-338). Hillsdale, NJ: Lawrence Erlbaum.

Oxley, N. L., Dzindolet, M. T., & Paulus, P. B. (1996). The effects of facilitators on the performance of brainstorming groups. Journal of Social Behavior and Personality, 11, 633-646.

Paulus, P. B., & Dzindolet, M. T. (1993). Social influence processes in group brainstorming. Journal of Personality and Social Psychology, 64, 575-586.

Paulus, P. B., Dzindolet, M. T., Poletes, G., & Camacho, M. L. (1993). Perception of performance in group brainstorming: The illusion of group productivity. Personality and Social Psychology Bulletin, 19, 78-89.

Relevant Presentations
Barker, W., & Dzindolet, M. T. (2002, April). Understanding productivity loss in group brainstorming. Poster session presented at the 20th annual Oklahoma Psychological Society Spring Research Conference, Edmond, Oklahoma. THIS POSTER WON 3RD PLACE IN THE UNDERGRADUATE STUDENT POSTER COMPETITION ($50 AWARD)

Dzindolet, M. T., Pomranky, R., & Varner, W. (April, 2000). Structuring group brainstorming. Poster session presented at the Groups Creativity Conference, Arlington, Texas.

Pomranky, R., Varner, W., & Dzindolet, M. T. (March, 2000). Round robin procedure facilitates interactive brainstorming. Poster session presented at the 18th annual meeting of the Oklahoma Psychological Society Spring Research Conference, Edmond, Oklahoma. THIS POSTER WON A $75 TRAVEL AWARD TO PRESENT AT SWPA. IN ADDITION, IT WAS AWARDED 3rd PLACE IN THE GRADUATE POSTER COMPETION.

Pomranky, R., Varner, W., & Dzindolet, M. T. (March, 2000). Comparing the quality of ideas generated by intact, ad hoc, and nominal brainstorming groups. Poster session presented at the 18th annual meeting of the Oklahoma Psychological Society Spring Research Conference, Edmond, Oklahoma. THIS POSTER WON FIRST PLACE IN THE GRADUATE POSTER COMPETITION.

Varner, W. M., Pomranky, R. A., & Dzindolet, M. T. (October, 1999). Brainstorming: The more, the merrier the greater the barrier. Poster session presented at Research Day: Celebrating Discovery and Education in Oklahoma's Regional Universities, Edmond, Oklahoma.

Walker, K., Dzindolet, M. T., Paulus, P. B., & Chupas, A. (1997, April). Comparing the blocking and social influence hypothesis in brainstorming. Paper presented at the meeting of the Southwestern Psychological Association, Fort Worth, Texas.

Walker, K., Dzindolet, M. T., Paulus, P. B., & Chupas, A. (1997, March). Blocking and social influence in brainstorming. Poster session presented at 15th annual Oklahoma Psychological Association/Oklahoma Psychological Society Spring Research Conference, Oklahoma City, Oklahoma.

Dzindolet, M. T., & Paulus, P. B. (September, 1995). Improving interactive brainstorming. Poster session presented at the joint meeting of the European Association of Experimental Social Psychology and the Society of Experimental Social Psychology, Washington D. C.

Dzindolet, M. T., Oxley, N. L., & Paulus, P. B. (1995, July). Comparing blocking and social influence processes in brainstorming. Poster session presented at the meetings of the American Psychological Society, New York City, New York.

Oxley, N. L., Dzindolet, M. T., & Paulus, P. B. (1995, April). Blocking and social influence processes in brainstorming. Poster session presented at the meetings of the Southwestern Psychological Association, San Antonio, Texas.

Dzindolet, M. T., & Paulus, P. B. (1994, June). A comparison of social influence and blocking processes in brainstorming. Poster session presented at the meetings of the American Psychological Society, Washington D.C.

Paulus, P. B., Camacho, L. M., & Dzindolet, M. T. (1990, July). Cognitive factors in group brainstorming. Poster session presented at the meetings of the International Association of Applied Psychology, Kvoto, Japan.

Paulus, P. B., Dzindolet, M. T., & Camacho, L. M. (1990, June). Perceived and actual productivity in brainstorming groups. Paper presented at the general meeting of the European Association of Experimental Social Psychology, Budapest, Hungary.

Dzindolet, M. T., & Paulus, P. B. (1990, April). The role of performance perceptions and standards in brainstorming. Poster session presented at the meetings of the Southwestern Psychological Association, Dallas, Texas.