PERSUASION (COMM 3663)
(Tentative SyllabusCheck with instructor to confirm.)
| Instructor: James L. Heflin, Ph.D.
| Office: 112 Music Building
Office Phone: 581-2426
Office Hours: Posted on website
TEXTBOOKLarson, Charles U. Persuasion: Reception and Responsibility. New York: Wadsworth Publishing Company, 2000.
COURSE DESCRIPTIONA study of persuasive communication, including social, psychological, and rhetorical theories of human motivation; audience analysis, methods of adaptation; persuasive premises in advertising, social and political campaigns; and special emphasis on ethical responsibilities of the speaker, media, and listeners. Lecture. 3 hours credit.
At the end of the course, the student will be able to:
|GRADE ASSIGNMENTS||GRADE SCHEDULE|
|Exam 1-5||500 points||90 - 100 = A|
|Speech||300 points||80 - 89 = B|
|Questionnaire||200 points||70 - 79 = C|
|Total||1,000 points||60 - 60 = D|
|00- 59 = F|
OFFICE HOURSPlease see schedule on instructor’s door. Because of my many responsibilities with the university this year, I ask that you help me by making an appointment to visit. Of course, I will see anyone when I am in my office.
ABSENCESUpon the 5th absence in T-Th classes ( unless an arrangement has been arranged in advance), the student will receive an “F” in the course. The student is asked to arrange any make-up work, exam, or missed assignment upon the first class meeting after returning to school.
The purpose of this course is to explore a diversity of persuasive theory and examples. The student is asked to be objective in the study, evaluation, and analysis of these diverse views. Each student’s position on a proposition or issue is his/her right. Students are encouraged to participate in class with respect to the materials being studied. An attitude of mutual respect between the instructor, the students, and any speakers is critical to optimize the learning experience. As a result, any students who create distractions during class by talking, eating, or being disrespectful to others will be required to leave the class, and will not be permitted to return to class unless I determine the student has adopted an appropriate attitude of mutual respect.