Proposed program changes to Cameron University academic programs reflect trends in communication field

Proposed substantive program changes to some Cameron University academic programs have been approved by the University of Oklahoma, Cameron University and Rogers State University Board of Regents. The proposed changes will now be forwarded to the Oklahoma State Regents for Higher Education for consideration.

The proposal calls for the addition of an Associate in Arts in Strategic Communication, designed to provide an educational opportunity to students wishing to pursue a general, all-purpose degree with effective communication (reading, writing, speaking, information production/management, and technology) as its main focus. The program serves to prepare students for careers in the public relations, advertising, and mass media fields and/or meet promotion requirements in current jobs. The curricular requirements include general education, mass media, audio and visual media production, writing, public relations, professional speaking, and interpersonal communication courses.

“The AA in Strategic Communication, through a core of fundamental courses, will provide a solid communication-based foundation for CU students who choose this major,” says Ronna Vanderslice, Vice President for Academic Affairs. “Most employers cite effective communication skills as one of the top attributes of successful applicants. We believe these program changes and the new program will prepare students to communicate-- through voice, text and digitally in the 21st century.”

In addition, the current Bachelor of Arts in Communication will be changed to a Bachelor of Arts in Strategic Communication. Two options, one in Public Relations and another in Communication Studies, will be added to the program. The Public Relations option will allow students to concentrate their studies specifically in this field with special consideration given to public relations management, case study, media relations, and writing and digital media production. This option is intended for students wishing to enter advertising, marketing, media management, or other strategic communication areas. The Communication Studies option will allow students to concentrate their studies in communication theory and/or generalized communication areas. This option is intended for students wishing to pursue graduate studies, teaching, speech and debate, pre-law, or other, more generalized communication areas.

Two courses will be removed from the major core and replaced with two existing courses. The electives category will be deleted, replaced by two options, and reduced by three hours. Total hours required for the major will be reduced from 43 to 40. Total hours required for the degree will not change. The requested changes will update the program to better reflect student demand and faculty expertise. The requested change will not require additional funds.

Program requirements for the Bachelor of Arts in Journalism and Media Production will be changed. Required hours for media practicum in the required major core will be reduced from five to three. Total hours for the required major core will be reduced from 24 to 22. Courses accepted for the electives category will be changed from a defined list to any course with a COMM, JRMP, or PBRL prefix. Total hours of electives required will be reduced from 21 to 18. Total hours required for the major will decrease from 45 to 40. Total hours required for the degree will not change. The requested change will not require additional funds.

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#18-012

January 24, 2018