A position paper by three Cameron University students has been accepted at the 2015 Marketing Educators’ Association (MEA) annual conference in April. Felipe Anzarut, Juan Haayen and Andrew Koracin will present “Educating Students in Sustainable Marketing: Evaluating Framing Messages to Influence Consumer Behavior" at the national gathering. The research study as well as travel to the conference is made possible by the Edward and Lenore Hamra, Edward’s Men’s Wear Endowed Lectureship in Retail Marketing.
“The Edward and Lenore Hamra endowment is providing our students with a rich experience to engage in sustainable marketing research,” says Dr. Theresa Billiot, Assistant Professor of Marketing. “At the conclusion of this project, they will have developed a better understanding of consumers and markets, learned how to make sound marketing decisions with a high degree of confidence, and gained an edge in the job market within the marketing research field. Overall, I have been extremely pleased with the hard work by Felipe, Juan, and Andrew. They have demonstrated the intellectual power, talent, and motivation required to handle this type of rigorous academic project. Since the paper was accepted earlier this year, they have been developing stimuli and collecting data. They plan to submit their study for publication in a peer-reviewed marketing educational journal.”
All three are pursuing Bachelor of Business Administration degrees. Anzarut, from Cancun, Mexico, and Koracin, of Lawton, are specializing in marketing, and Haayen, Panama City, Panama, is specializing in management.
MEA is the premier international organization devoted to advancing the practice and scholarship of marketing education. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.
March 31, 2015