CETES Tech Night to present “Augmented Reality and Its Impact”

The Center for Emerging Technology and Entrepreneurial Studies (CETES) at Cameron University presents Tech Night on Tuesday, May 6, at 6 p.m. This month’s presentation features Steve Abbott, founder and CEO of Kinectic Input, who will offer a look at “Augmented Reality and Its Impact.”  The session will take place in the Sarkeys Conference Room (207) at CETES. Tech Night is open to the public at no charge and provides a networking opportunity for people interested in different technologies and their applications.  Please RSVP by calling 581-5447.

“This presentation on Augmented Reality will give participants the opportunity to learn about the technology which some say is expected to significantly disrupt the mobile computing market,” says Arun Tilak, Director, CETES.

Augmented reality (AR) is the overlaying of digital information on the real world. Abbott will discuss AR systems such as the first-generation Google Glass and upcoming second-generation full AR systems and their implications for on-demand knowledge and marketing.

Tech Night will also focus on how AR and motion input will be combined with big data - a collection of data sets so large and complex that is difficult to process using traditional data processing applications - to dramatically change the amount of data available about ourselves and the real world outside the computer.

Heads-up display, i.e., a transparent display that presents data without requiring the user to look away from his/her usual viewpoint, is one type of AR that has been utilized by the military for some time, particularly in fighter jets. The technology is now making its way to the automotive industry. BMW is developing consumer vehicles in which many of the dashboard readings and gauges are displayed on the windshield.

Other developments include a mobile app that allows customers to see products they are thinking about buying at their actual size inside their home. Another is designed for art museums. When you point your mobile device at a painting, an overlay of information is displayed in real time, eliminating the need for a traditional and often lengthy audio tour.

“The capabilities of Augmented Reality are vast,” says Tilak. “We are pleased to be able to make this information available to consumers during Tech Night.”

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May 2, 2014

PR# 14-112