Cameron University faculty member Dr. Paul Crandon, Assistant Professor in the Department of Communication, has successfully completed the Public Relations Society of America's (PRSA) Examination for Accreditation in Public Relations, entitling him to use the APR professional designation. The accreditation program assesses competence in 60 areas of knowledge, skills and abilities associated with the profession. Crandon becomes only the third APR in Lawton. He will be recognized with a pinning at the April PRSA meeting in Oklahoma City on April 20.
"Dr. Crandon’s achievement of receiving APR certification demonstrates his commitment to providing the best quality education to Cameron students,” says Tony Allison, Chair, Cameron University Department of Communication. “Students interested in pursuing a concentration in public relations can do so knowing that faculty members like Dr. Crandon possess the expertise necessary to ensure they gain a thorough knowledge and understanding of their chosen profession.”
Since joining the Cameron faculty in 2007, Dr. Crandon has played a key role in the expansion of the Department of Communication’s Public Relations and Organizational Communication concentration. Under his leadership, the university’s efforts to establish a chapter of the Public Relations Student Society of America were approved in November 2009, making Cameron one of two regional public universities in the state to affiliate with the organization. He serves as the faculty advisor to the student organization. A member of PRSA, he holds a Bachelor of Arts degree and a Master of Arts degree from Pittsburg State University in Pittsburg, Kans. He earned a Ph.D. from the University of Tennessee.
Established in 1964, the Accreditation Program is the public relations profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. Candidates are granted the APR distinction after successfully completing a rigorous process, including presenting their portfolio to a review panel and sitting for a computer-based examination. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.
APR certification is overseen by the Universal Accreditation Board (UAB). The UAB is comprised of nine public relations organizations: Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation, Texas Public Relations Association and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).
April 19, 2011