Cameron University's Center for Emerging Technology and Entrepreneurial Studies (CETES) celebrates the success of OK Family Publishing, a tenant in the CETES business incubator program, as publisher Laura Clevenger announces three company milestones. Since joining the CETES incubator program in early 2008, OK Family Publishing has experienced tremendous growth.
"OK Family Publishing is a superb example of how the incubator program works," says Arun Tilak, assistant director of CETES. "Laura has capitalized on every opportunity available, and the result is a tremendously successful venture. We'd like to have more people like her in the incubator."
"It's an exciting time for us," says Clevenger as she shared the news that OK Family Publishing's initial publication, Red River Family Magazine, has reached a monthly circulation of 20,000 issues in its first year. The free monthly magazine, launched in April 2008, is distributed throughout southwest Oklahoma and north Texas. Clevenger delivers the magazine to her distribution network herself. In addition to producing the four-color glossy publication, Clevenger has embraced social networking technologies. Families can join Red River Family for daily online discussions at Twitter.com and Facebook.com.
Clevenger stresses that the publication would not have grown had it not been for community support. "Without the advertising support from our business community, we wouldn't have been able to grow. After all, free magazines are not free to print."
Clevenger also announced that Red River Family Magazine has been accepted for membership in Parenting Publications of America, a national trade association of regional parenting publications throughout the United States, Canada and Australia. To qualify for membership, a publication must be recommended by the Membership Committee following a careful review of the applicant's compliance with the organization's standards and criteria.
"Meeting the guidelines of Parenting Publications of America is critical to the success of Red River Family Magazine," says Clevenger. "The standards set by the organization ensure that we are serving our community by providing information on health, education, special events, special needs and more."
OK Family Publishing has launched Red River Kids Magazine, targeted at children Pre-K through 5th grade. Intended to provide "quality enrichment beyond the classroom," Red River Kids is a full-color, glossy publication that is free of charge. Clevenger will distribute 25,000 issues quarterly.
"We enlisted the help of the Oklahoma chapter of the Society of Children's Book Writers & Illustrators for the first issue of Red River Kids," says Clevenger. "The playful artwork was created by Oklahomans. For subsequent issues, we'll also work with the North Central/Northeast Texas chapter of this professional organization."
Of her company's continued growth, Clevenger says, "We couldn't have made it without CETES and Cameron University!"
April 7, 2009