CU
wins 'Best of Show' in public relations competition
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by Kelli Colbenson:
Newswriting
Student
Cameron’s
Government and Community Relations Department
earned some bragging rights this summer.
Keith Mitchell and his public relations
staff were awarded Best of Show at this year’s
Oklahoma College Public Relations Association
award competition. Cameron competed head-to-head
with public and private universities from across
the state and brought eight awards home.
Cameron
won the Best of Show award for an invitation announcing
the Center for Emerging Technology and Entrepreneurial
Studies construction. Mitchell designed a mail-out
that included a pair of work gloves and an announcement
in the shape of a construction sign that invited
community leaders to bring along the gloves and
join in the CETES renovation. This unique invitation
also won the Grand Award in the Bright Idea category.
Since
Mitchell’s arrival at Cameron in 1996, he
has been actively involved with the Oklahoma College
Public Relations Association, even serving as
president for the 2002-2003 term. This year’s
entries were the most awarded since Mitchell and
his staff started participating in 1997. Mitchell
said Cameron has been “very fortunate over
the past few years,” pointing out that Cameron
has won some type of award almost every year.
Mitchell
is very enthusiastic about his involvement with
these award-winning projects. The OCPRA awards
are very special because “we all participate
together,” he said. Mitchell is also quick
to point out that Cameron alumni, Jon Horinek,
“gets a lot of credit for this success.”
His eye for detail gave Cameron an edge over the
competition.
Several
of Horinek’s projects earned honors as well.
Horinek’s story about Cameron alumni Buck
and Irene Clements in the inaugural issue of Cameron
Magazine won a Grand Award in the full-length
feature category. Horinek also won an Award of
Excellence for the Cameron student handbook and
an award of achievement for the Cameron University
Alumni Association’s 2003 Reunion promotion
poster. He received honorable mention for an ad
he designed for the current Lawton/Fort Sill Chamber
of Commerce and Industry’s membership directory.
Mitchell
said each of these projects was not only award-winning
but served a purpose for Cameron and the community.
Cameron was able to showcase their talents and
accomplish some tasks in the process. Cameron
Magazine is used to “enhance communication
with alumni,” Mitchell said. Mitchell also
said that the CETES announcement was an “innovative
and eye-catching way to involve the community
in Cameron’s growth. These projects help
Cameron to raise visibility in the community.”
Mitchell said.
Cameron’s
performance at this year’s OCPRA contest
was Cameron’s best showing ever. Mitchell
said he is very proud of the showing, calling
this year’s performance a “real confidence
builder.”
Due
to Cameron’s performance, Lawton, surrounding
communities and the realm of public relations
will experience an increased sense of prestige.
Competing
with private universities who have more resources
at their disposal and competing with larger schools
such as OU and is never easy. However, Mitchell
and his staff proved that money cannot buy success.
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