School of Business
The School of Business offers programs leading to an Associate of Science in Business degree, a Bachelor of Accounting degree, and a Bachelor of Business Administration degree with a specialization in one of the following: Management, Marketing, Finance, Economics, and General Business Administration. Academic advisement and enrollment are provided by the Undergraduate Business Counselor in the school. The school also offers a Master of Business Administration degree, and a Master of Science in Entrepreneurial Studies degree. Refer to the Graduate Catalog for details.
Bachelor of Accounting Degree (305)I. GENERAL EDUCATION REQUIREMENT . . . . 50 hoursGeneral Education Requirements
Students who major in Accounting are encouraged to select their elective hours in general education from courses outside the School of Business.
All accounting majors are required to complete MATH 2713, Elementary Calculus.
II. MAJOR . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 hours Core Courses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 hours
ACCT 2013, ACCT 2023, ECON 2023, MGMT 3013, MIS 3013, BUS 3113, BUS 3213, MKTG 3413, FIN 3603, BUS 3613, BUS 4633 Specialization (Upper Division Accounting). . . . . 24 hours
ACCT 3013, ACCT 3023, ACCT 3133, ACCT 4013, ACCT 4213, ACCT 4513
Upper-Division Accounting Electives. . . . . . . . . . . . . . 6 hours
III. ELECTIVES TO COMPLETE 128 HOURS REQUIRED FOR GRADUATION.
ACCOUNTING COURSES (ACCT)2013* PRINCIPLES OF FINANCIAL ACCOUNTING, 3 hours creditBasic principles of financial accounting, including how to record transactions, prepare financial statements, analyze selected accounts and use accounting information in decision-making. Lecture 3 hours. Prerequisite: Sophomore standing or by consent of advisor. 2023* PRINCIPLES OF COST/MANAGERIAL ACCOUNTING, 3 hours credit
Basic principles of cost accounting related to manufacturing and other enterprises. Use of management and cost accounting information in decision-making. Lecture 3 hours, Prerequisite: ACCT 2013. 3013 INTERMEDIATE ACCOUNTING I, 3 hours credit
A review of the fundamental processes of accounting with an emphasis on the basic accounting process, procedures and working papers, statements, cash receivables, liabilities, and inventory pricing and planning. Lecture 3 hours. Prerequisite: ACCT 2023. 3023 INTERMEDIATE ACCOUNTING II, 3 hours credit
Continuation of Intermediate 3013, with emphasis on corporation capital stock, retained earnings, dividends, income taxes, and analysis and interpretation of accounting data. Lecture 3 hours. Prerequisite: ACCT 3013. 3133 COST ACCOUNTING, 3 hours credit
Cost accounting systems that assist management in planning, decision-making and control. Cost-volume-profit analysis, cost behavior, standard job order and process costing, and inventory control using Just-in-Time analysis. Lecture 3 hours. Prerequisite: ACCT 2023. 3213 MANAGERIAL ACCOUNTING, 3 hours credit
The analysis and interpretation of accounting information for managerial decision making, forecasting, and control. Designed for non-accounting majors. No credit for accounting majors. Lecture 3 hours. Prerequisite: ACCT 2023. 3313 GOVERNMENTAL ACCOUNTING, 3 hours credit
Accounting for governmental and non-profit entities. Analysis of budget systems, the use of funds, internal and external reporting requirements, and governmental accounting terminology. Lecture 3 hours. Prerequisite: ACCT 2023. 3413 PETROLEUM ACCOUNTING, 3 hours credit
Financial accounting principles, policies, practices, and procedures used by oil and gas producers. Lecture 3 hours. Prerequisite: ACCT 2023. 4013 INDIVIDUAL INCOME TAX, 3 hours credit
Federal income taxation of individuals; current tax laws and tax return preparation. Lecture 3 hours. Prerequisite: 12 hours of Accounting. 4023 CORPORATE INCOME TAX, 3 hours credit
Federal taxation of partnerships and corporations; gift and estate taxes. Lecture 3 hours. Prerequisite: ACCT 4013. 4113 ADVANCED ACCOUNTING, 3 hours credit
Accounting for business combinations, multinational operations, partnerships and insolvent organizations; interim and segmental reporting. Lecture 3 hours. Prerequisite: ACCT 3023. 4213 AUDITING, 3 hours credit
Generally accepted auditing standards as they apply to different types of businesses. Audit techniques, reporting standards, the code of professional conduct and auditor?s responsibility. Lecture 3 hours. Prerequisite: 18 hours of Accounting. 4413 C.P.A. PROBLEMS, 3 hours credit
An overview of accounting practice and theory based on current Financial Accounting Standards Board regulations. Lecture 3 hours. Prerequisite: 21 hours of Accounting including ACCT 4113. 4471-3 SEMINAR IN ACCOUNTING, 1-3 hours credit
Seminar presentation and special studies in topics of current interest to the accounting professional. Prerequisite: Permission of Chair. 4483 ACCOUNTING INTERNSHIP, 3 hours credit
Supervised work experience in an accounting section of a corporate or other business setting. The internship will allow students to encounter practical workplace problems in accounting and gain experience in working in a professional setting. May be repeated for a maximum of 6 hours, but repeat must be with a different business. A minimum of 150 hours of on-the-job training is required to complete the course. Prerequisite: Department permission. 4491-3 INDEPENDENT STUDY IN ACCOUNTING, 1-3 hours credit
Independent readings and/or study of specific problems or special subjects in Accounting based upon pre-approved outlines of plans with conferences and/or written reports. Prerequisites: Permission of the Chair and 9 upper division hours in Accounting. A proposal must accompany the request when submitted for approval. 4513 ACCOUNTING INFORMATION SYSTEMS, 3 hours credit
Structure, flow and use of accounting data and its relationship with other systems in a firm; systems design, analysis and security issues. Practical experience with a commercial accounting software package. Lecture 3 hours. Prerequisite: ACCT 2023 and MIS 3013. * Liberal arts and sciences course.
GR May be taken for graduate credit.
Bachelor of Business Administration (320)
I. GENERAL EDUCATION REQUIREMENTS . . . . . . 50 hours
General Education Requirements
Students are encouraged to select their elective hours in general education from courses outside the School of Business.
All Bachelor of Business Administration majors are required to complete MATH 2713, Elementary
Calculus.
II. MAJOR . . . . . . . . . . . .
. . . . . . . . . . 54 hours
Core Courses. . . . . . . . . .
. . . . . . . . . . . . . . . . . . 33 hours
ACCT 2013, ACCT 2023, ECON 2023, MGMT 3013, MIS 3013, BUS 3113, BUS 3213, MKTG 3413, FIN 3603, BUS 3613, BUS 4633
Specialization . . . . . . . . . . . . . . . . . . . .
. . . . . 21 hours
Individuals who major in Business Administration must complete one of the following controlled areas of Specialization.
Management: ACCT 3213, MGMT 3513, MGMT 3613, MGMT 4023 or MGMT 4033, Upper-Division Management Electives (6 hours), Upper-Division Business Elective (3 hours).
Marketing: MKTG 3423, MKTG 4443, Upper Division Marketing Electives (12 hours), Upper Division Business Electives (3 hours)
Management Information Systems: MIS 2013, MIS 3033, MIS 3083, MIS 3223, MIS 4533. MIS electives (6 hours) chosen from MIS 2113, MIS 3021-3, MIS 3123, MIS 4471-3, MIS 4491-3.
Finance: FIN/ECON 3313, FIN 3623, FIN 4333 (9 hours); Upper Division Finance Electives (12 hours) chosen from FIN 4473-Seminar: Portfolio I, FIN 4473, Seminar: Portfolio II, ACCT 3213, ECON 3013, ECON 3023.
Economics: ECON 3013, ECON 3023, ECON 3313
Upper-Division Business and Economics Electives (12 hours)
General Business Administration: ACCTG 3213, MGMT 3513, Upper-Division Electives (15 hours) chosen from any Business Department courses, with no more than 6 hours from any one area.
III. ELECTIVES TO COMPLETE 128 HOURS REQUIRED FOR GRADUATION.
Associate of Science in Business (505)I. GENERAL EDUCATION REQUIREMENT . . . . . . 38 hoursCOMMUNICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 hours
(a) ENGL 1113 (b) ENGL 1213 (c) COMM 1113
NOTE: English courses numbered lower than 1113 do not apply toward degree requirements. MATHEMATICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 hours
Selected one of the following: MATH 1513, MATH 1613, MATH 1715, MATH 1813, MATH 2215, MATH 1713. Some major programs specify the course to be selected. Refer to the major to determine which course is specified.
NOTE: Mathematics courses numbered lower than 1513 do not apply toward degree requirements. SCIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10 hours
(a) BIOL 1005 or BIOL 1364
(b) ESCI 1135 or CHEM 1004 or CHEM 1364/1361 or CHEM 1474/1471 or PHYS 1004 or PHYS 1115 or GEOL 1014 or PSCI 1055 or ASTR 1104
One course must be a laboratory science. AMERICAN HISTORY AND POLITICAL SCIENCE . . 6 hours
(a) HIST 1483 or HIST 1493 (b) PS 1113 HUMANITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 hours
To be selected from the following with no more than one course from the discipline in which the student is majoring.
(a) Interdisciplinary Humanities Courses: HUM 2113, HUM 2223, HUM 2513
(b) ART 1013, ART 2613, ART 2623
(c) THTR 1103, FNAR 1013
(d) ENGL 2013, ENGL 2053, ENGL 2313, ENGL 2243
(e) FREN 1113, FREN 1223, FREN 2113, FREN 2223, GERM 1113, GERM 2113, GERM 2123, ITAL 1113, ITAL 1223, LATN 1113, LATN 1223, LATN 2113, LATN 2223, SPAN 1113, SPAN 1223, SPAN 2113, SPAN 2223,
(f) HIST 1113, HIST 1123, HIST 2143, HIST 3353
(g) MUSC 1013, MUSC 1023, MUSC 1413
(h) PHIL 1113, PHIL 2213 BEHAVIORAL SCIENCE . . . . . . . . . . . . . . . . . . . . . . . . 3 hours
Select one from the following: FAMS 1123, PSY 1113, SOCI 1113 ECONOMICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 hours
Select one from the following: AGRC 1334, ECON 2013, GEOG 3023, CRM 3603 II. BUSINESS COURSES. . . . . . . . . . . . . . . . . . . 21 hours
Required Courses: . . . . . . . . . . . . . . . . . . . . . . . . . 12 hours
BUS 1113, ACCT 2013, MIS 2113, FIN 2113
Business Electives . . . . . . . . . . . . . . . . . . . . . . . . 9 hours
III. ELECTIVES sufficient to complete 60 hours
BUSINESS COURSES (BUS)
1113* INTRODUCTION TO BUSINESS, 3 hours credit
A general survey of the more significant principles, problems, and practices involved in the administration of business enterprises. This course includes a career orientation track where students shall learn about the functional areas of business (Accounting, Economics, Finance, Management, and Marketing) as well as participate in experiential exercises designed around career assessments and goal-setting. Students shall participate in a minimum of two career-oriented assessments and shall engage in a civic project. No credit for junior or seniors who are business administration or accounting majors. Lecture 3 hours.
2211-3 SPECIAL STUDIES, 1-3 hours credit
A study of special Business areas or problems. Areas of study will vary from semester to semester and from one discipline area of Business to another. The course may be repeated for additional credit with permission of Chair. Prerequisite: As listed for each separate offering and/or permission of Chair.
3113* BUSINESS COMMUNICATIONS, 3 hours credit
Principles of effective business communication; organizational communication theory; document design; practice in preparing letters, memoranda, business reports, and employment-related messages; professional oral presentations. Prerequisite: ENGL 1213 or equivalent.
3213 BUSINESS LAW I, 3 hours credit
An overview of the legal system, principles of contract law, Uniform Commercial Code and how it has changed contract law, rights of debtors and creditors and bankruptcy. Lecture 3 hours. Prerequisite: Junior standing or permission of Chair.
3223 BUSINESS LAW II, 3 hours credit
A continuation of Business Law I. Agency, partnership, and corporate law with an emphasis on selecting the form of business organization. Sections on personal and real property, bailments, and real estate transactions. A brief look at wills, estates, and trusts. Lecture 3 hours. Prerequisite: BUS 3213.
3613* BUSINESS STATISTICS, 3 hours credit
An introduction to quantitative tools used in business analysis. Measures of central tendency, dispersion, uncertainty, statistical inference, and sampling are covered, as well as regression and correlation, time series analysis, index numbers, and seasonal-cyclical variations. Lecture 3 hours. Prerequisite: MATH 2713.
3881-4 WORKSHOP, 1-4 hours credit
A course designed to emphasize specific Business and/or Economic topics. Combines the use of lectures and practical application exercises. May be repeated for a maximum of 6 credit hours. Prerequisites: Junior standing and permission of Chair; permission of Chair if taken for no credit.
4023 BUSINESS OPERATIONS RESEARCH, 3 hours credit
Managerial decision-making processes and techniques. Includes a discussion of the environment of decision-making with emphasis on quantitative techniques such as linear programming, queueing theory, game theory, PERT analysis, Markov analysis, and inventory models. Lecture 3 hours. Prerequisite: BUS 3613.
4213 CPA LAW, 3 hours credit
A review of the principles of contracts, sales, agency, partnership, corporations, suretyship, property, and bankruptcy. Study of secured transactions, commercial paper, securities regulations, insurance, employment, and accountant's liability. Lecture 3 hours. Prerequisite: 6 hours of Business Law.
4471-3 SEMINAR IN BUSINESS, 1-3 hours credit
Group projects designed to meet special needs of students in any of the disciplines of the Business Department. Prerequisite: Permission of Chair.
4483 BUSINESS INTERNSHIP, 3 hours credit
Supervised work experience in a professional setting directly relating to the student�s business discipline. The internship will allow students to encounter practical workplace problems within their major field and gain experience in corporate and other business settings. May be repeated for a maximum of 6 hours, but repeat must be with a different business. A minimum of 150 hours of on-the-job training is required to complete the course. Prerequisite: Department permission.
4491-3 INDEPENDENT STUDY IN BUSINESS, 1-3 hours credit
Independent readings and/or study of specific problems or special subjects, based on preapproved outlines of plans, with conferences and/or written reports. Prerequisites: Nine upper-division hours in the discipline of the independent study and permission of the Chair. A proposal must accompany the request when submitted for approval.
4633 BUSINESS POLICY, 3 hours credit
A capstone course designed to integrate course work in various functional areas of business. The focus of the course is understanding business strategy and competitive environment. Emphasis is on critical thinking and analysis, and decision making for business. Group projects, cases, business plan exercises and/or business simulations are used to give students an opportunity to draw upon and integrate functional knowledge and skills. Both written and oral communications are stressed throughout the course. Prerequisites: FIN 3603, MGMT 3013, MKTG 3413, and graduating senior status, or permission of Chair.
ECONOMICS COURSES (ECON)
1013* ECONOMIC HISTORY OF UNITED STATES, 3 hours credit
A survey of the economic development of the United States from early colonial economics through frontier stages to the present day mass industrial complexes. Lecture 3 hours.
2013* PRINCIPLES OF ECONOMICS I, 3 hours credit
An introduction to, and analysis of, the general concepts of the American capitalistic system; supply and demand; the determinants of the level of total output, employment, and prices; monetary policy; and American economic growth policies. Lecture 3 hours.
2023* PRINCIPLES OF ECONOMICS II, 3 hours credit
A continuation of Economics 2013 with analysis of the concepts of allocation of resources to the firm and the distribution of final output to the individual; domestic economic problems of agriculture, unions, monopoly, and social goods; international trade and payments; and foreign economics. Lecture 3 hours. Prerequisite: ECON 2013.
3013* MICRO ECONOMIC THEORY, 3 hours credit
An analysis of the over-all functioning of the price system and of the modern business firm in a private enterprise, market-type economy. The relation of price, quantity, and profit under competition and imperfect competition. Lecture 3 hours. Prerequisite: ECON 2023.
3023* MACRO ECONOMIC THEORY, 3 hours credit
National income concepts; aggregate demand by household, business, government, and foreign sectors; determination of national income, interest rate, prices, output, and employment levels. Lecture 3 hours. Prerequisite: ECON 2023.
3313* MONEY AND BANKING, 3 hours credit
Historical survey of money and the evolution of banking; organization and the operation of banks, monetary theory and markets, and the functions of the Federal Reserve System. Lecture 3 hours. Prerequisite: ECON 2023. (Cross-listed with FIN 3313.)
3433 LABOR PROBLEMS, 3 hours credit
Problems of labor in an industrial society, wages, hours, working conditions, conflicts between management and labor, principles of labor law. Lecture 3 hours. Prerequisite: ECON 2023.
4413 COMPARATIVE SYSTEMS, 3 hours credit
Comparative analysis of the economic theory and institutions of capitalism, socialism, communism, and fascism. Lecture 3 hours. Prerequisite: ECON 2023.
4471-3 SEMINAR IN ECONOMICS, 1-3 hours credit
Seminar presentation and special studies in Economics for undergraduate students. Prerequisite: Permission of Chair.
4491-3 INDEPENDENT STUDY IN ECONOMICS, 1-3 hours credit
Independent study of current topics in Economics for undergraduate students. Prerequisites: Permission of the Chair and 9 upper division hours in Economics. A proposal must accompany the request when submitted for approval.
Finance Courses (FIN)
2113 PERSONAL FINANCE, 3 hours credit
Problems and applications in personal finance. Study includes budgeting, credit use, financial institutions, insurance, real estate, taxes, investment, retirement, and estate planning. Lecture 3 hours.
2643 INSURANCE, 3 hours credit
Basic principles of insurance and the management of insurable risks in a business organization and personal use of insurance. An analysis of fire, casualty, liability, life, and health insurance; as well as the various types of insurance organizations. Lecture 3 hours.
2813 FUNDAMENTALS OF REAL ESTATE, 3 hours credit
Basic principles with elementary discussion of title and transfer, value, liens, financing, taxes. Professional ethics of the Real Estate Business. Forty-five hours of instruction. Lecture 3 hours. Prerequisite: ECON 2013 or permission.
2823 ADVANCED REAL ESTATE PRINCIPLES AND PRACTICES, 3 hours credit
Emphasis on practical and operational problems of the broker; transferring title, contract law, mortgage theory and current mortgage practice, property valuation, investment and taxation, agency, real estate broker practice, license law and transaction closing. Lecture 3 hours. Prerequisite: FIN 2813 or equivalent.
3313* MONEY AND BANKING, 3 hours credit
Historical survey of money and the evolution of banking; organization and the operation of banks, monetary theory and markets, and the functions of the Federal Reserve System. Lecture 3 hours. Prerequisite: ECON 2023. (Cross-listed with ECON 3313.)
3603* PRINCIPLES OF FINANCE, 3 hours credit
A basic course in financial structure; sources, acquisition and management of short-term and long-term funds in both the money and capital markets; money market; instruments; the comparative evaluation of corporate capital structure in terms of risk, control and flexibility. Lecture 3 hours. Prerequisites: ECON 2023 and ACCT 2023.
3623 INVESTMENTS, 3 hours credit
An introduction to the appraisal of securities and the management of investment in the various types of securities and on the concepts of asset and portfolio management. Lecture 3 hours. Prerequisite: FIN 3603 or permission of Chair.
4333 FINANCIAL MANAGEMENT, 3 hours credit
A detailed examination of financial management decision making techniques. The case study method is used with the aid of micro-computer software to cover the following topics: Cash and profit planning, asset management, capital structure, capital budgeting, and firm valuation, including mergers and acquisitions. Lecture 3 hours. Prerequisites: FIN 3603 and ACCT 3213.
4471-3 SEMINAR IN FINANCE, 1-3 hours credit
Seminar presentation and special studies in topics of current interest in Finance. Prerequisite: Permission of Chair.
4491-3 INDEPENDENT STUDY IN FINANCE, 1-3 hours credit
Independent study of current topics in Finance for undergraduate students. Prerequisites: Permission of Chair and 9 upper-division hours in Finance. A proposal must accompany the request when submitted for approval.
Management Courses (MGMT)
2213 SUPERVISORY MANAGEMENT, 3 hours credit
Study of the problems of entry level managers arising from legal constraints, manpower requirements, employee behavior, and other business-environment problems. Lecture 3 hours.
3013* PRINCIPLES OF MANAGEMENT, 3 hours credit
An introductory management course dealing with the fundamental principles of management: planning, organizing, and controlling. Lecture 3 hours. Prerequisite: Junior standing or permission of Chair.
3513 HUMAN RESOURCE MANAGEMENT, 3 hours credit
A comprehensive review of human resources policy development, along with a description and analysis of human resources techniques. The interdependence of human and operating functions is discussed. Focuses on the primary management functions as they relate to employment law, recruitment, selection, training, performance appraisal, compensation, and safety and health. Lecture 3 hours. Prerequisite: MGMT 3013 or permission of Chair.
3613 PRODUCTION AND OPERATIONS MANAGEMENT, 3 hours credit
A study of manufacturing and service systems. Emphasizes product and process development; the planning of production facilities, quality control and production control systems; and logistics and distribution. Includes an introduction to quantitative tools useful in managing such activities. Lecture 3 hours. Prerequisites: MGMT 3013 and BUS 3613.
3813 LABOR MANAGEMENT RELATIONS, 3 hours credit
Study of the relationships between management and labor: contract negotiations, grievance procedures, and arbitration in the public and private sectors. Lecture 3 hours. Prerequisite: MGMT 3513.
4013 ORGANIZATIONAL BEHAVIOR, 3 hours credit
Concerns the application of knowledge relating to human behavior theory as it applies to the business environment. Includes motivation theory, leadership patterns, organization climate, interpersonal relations, intergroup behavior, etc. Emphasis is on behavioral research findings. Lecture 3 hours. Prerequisite: MGMT 3513.
4023 STRATEGIC MANAGEMENT, 3 hours credit
Emphasizes the techniques of initiating and implementing strategic planning. Strategic management concepts are examined in diverse business situations. Lecture 3 hours. Prerequisite: 9 hours of upper-division management.
4033 CASE STUDY IN SMALL BUSINESS, 3 hours credit
An application-based program to involve students in identifying problems and recommending solutions in actual business situations. Lecture 3 hours. Prerequisite: FIN 3603, senior standing, or permission of Chair.
4053 BUSINESS AND SOCIETY, 3 hours credit
An examination of the external environment of business, the need to manage the external environment, and management's responsibility to the various elements of the environment. Lecture 3 hours. Prerequisite: MGMT 3513.
4143* MANAGERIAL COMMUNICATION, 3 hours credit
Application of communication theory and techniques to management situations. Development of oral and written communication skills as effective administrative tools. Lecture 3 hours. Prerequisite: BUS 3113.
4443 PROJECT MANAGEMENT, 3 hours credit
Using a core-based approach, this course examines the key elements in multimedia instructional project management: accounting, human resource management and multimedia. Develops essential skills such as project evaluation, contract preparation and maintenance, cost estimating and budget tracking, scheduling, human resource acquisition and training, and effective team management. Additional topics include: Procurement of talent and intellectual property rights from other sources and ensuring that firm assets and copyright will be protected. Lecture 3 hours.
4471-4 SEMINAR IN MANAGEMENT, 1-4 hours credit
Group study of specified topics in management for undergraduate students. Can be repeated for a maximum of 9 hours credit under different topic titles. Prerequisites: 9 hours of upper-division management and permission of Chair.
4491-4 INDEPENDENT STUDY IN MANAGEMENT, 1-4 hours credit
Independent study of specified topics in management for undergraduate students. Prerequisites: Senior standing, 9 upper-division hours in management, and permission of the Chair. A proposal must accompany the request when submitted for approval.
Marketing Courses (MKTG)
3413* PRINCIPLES OF MARKETING, 3 hours credit
A basic course utilizing a managerial approach to the study and development of marketing with emphasis on marketing strategy and development of marketing mix. Lecture 3 hours. Prerequisite: Junior standing or permission of Chair.
3423 CONSUMER MOTIVATION AND BEHAVIOR, 3 hours credit
An examination of the internal and external influences on buyer behavior; analysis of the buying process; consumer decision-making; aggregate consumer behavior over time. Lecture 3 hours. Prerequisites: MKTG 3413, Junior standing.
3433 RETAILING, 3 hours credit
Designed to assist students seeking knowledge of the retail field. Principles and methods of organizing and operating a retail firm with particular emphasis on store layout, buying, pricing, sales promotion, control of stock, and evaluation. Lecture 3 hours. Prerequisites: MKTG 3413 and MGMT 3013.
3533 SALES MANAGEMENT, 3 hours credit
Problems of organization; planning and control of sales; formulation of sales policies and the operation of a sales force. Using the principles of selling along with supervising a sales program. Lecture 3 hours. Prerequisites: MGMT 3013 and MKTG 3413.
4433 ADVERTISING, 3 hours credit
A survey of the various advertising media; planning and evaluating advertising materials. Lecture 3 hours. Prerequisite: Senior standing or permission of Chair.
4443 MARKETING RESEARCH, 3 hours credit
Development of statistical techniques applicable to marketing research. Includes a discussion of experimental design, planning research and investigations; formulation of hypothesis; logic and reasoning; conducting research investigations including formulation of the problem, sampling techniques, interviews, developing questionnaires; and the application of statistical techniques for reporting data. Lecture 3 hours. Prerequisites: MKTG 3423 and BUS 3613.
4481-3 SEMINAR IN MARKETING, 1-3 hours credit
Study of specified topics in marketing. Can be repeated for a maximum of 9 hours credit under different topic titles. Prerequisites: MKTG 3413 and permission of Chair.
4491-3 INDEPENDENT STUDY IN MARKETING, 1-3 hours credit
Intensive study and directed research on special topics in marketing. Prerequisites: Nine upper division hours in marketing and permission of Chair. A proposal must accompany the request when submitted for approval.
* Liberal arts and sciences course.
GR May be taken for graduate credit.
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